The home market
United States
Reaching salons, national retailers, and distributors from coast to coast, anchored by the company's Georgia base.
Distribution & wholesale
From metro Atlanta to more than thirty countries.
McBride Research Laboratories distributes directly, working with partners who carry the Design Essentials lines into their own markets across the United States, the Caribbean, and Europe.
1990
Distributing since the founding
30+
Countries with distributor presence
3
Regions: US, Caribbean, and Europe
4
National retail chains carry the lines
How the model works
Direct distribution, market by market.
The company reaches its markets through a direct-distribution model. Rather than hand the lines to a long chain of middlemen, McBride Research Laboratories works with distribution partners who carry the products into their own regions and put them in front of the salons and retailers they serve.
It is a model built for accountability and reach at once. In more than thirty countries, independent distributors carry the Design Essentials lines into their local markets, which is how a company that formulates in Georgia shows up on shelves and behind chairs across three regions of the world.
International reach
Three regions, one line of products.
The company's distributor network spans three regions. This reach is distributor-based: local partners import and carry the lines, so professionals and shoppers find them through the channels in their own market.
Across the islands
The Caribbean
Distribution partners carry the lines throughout the islands, where textured-hair care is everyday care.
On the continent
Europe
A distributor footprint that brings the professional and natural-hair lines to European markets.
In national retail
On the shelf, across the country.
In the United States, Design Essentials Natural sits on the shelves of the major retailers shoppers already visit.
- Target
- Walmart
- Sally Beauty
- Ulta
Become a distributor
The program at a glance.
The company works with new distribution partners under a published program. Here is what it takes to get started, drawn from the company's own guidance.
Initial investment
Approximately $15,000. Roughly $10,000 in opening product and $5,000 in working capital to launch and run the territory.
Storage
A dedicated storage facility of about 10 by 20 feet to hold and manage inventory.
Where we are expanding
New distributors are currently being sought in Chicago, Milwaukee, and the Minneapolis and Saint Paul area.
The McBride Guarantee
Every product is backed to meet the company's quality and performance standards, or your money back, so you carry lines you can stand behind.
Distributor inquiries
Start the conversation.
Interested in carrying the lines in your market? Send us a note and we will route your inquiry to the distribution team. There is no application to fill out first.